IKEA Christmas Calendar 2020

Easy AR for chirstmas.

Every year the IKEA christmas calendars are on of the most expected seasonal products in IKEAs range. In 2020 we produced the corresponding augmented reality app for the use with the physical calendar. When scanning the front side or the images inside the doors, the user experiences different visual effects accompanied with seasonal sounds. These doors can be activated to show the hidden content behind, such as recipes or little games.

The app is localized in thirteen different languages and produced for iOS an android smartphones and tablets.

Visit IKEA
  • ClientIKEA
  • AgencyOetinger Corporate
  • ServicesProduction, Release
  • IndustryLifestyle
Simple to use
It is essential that every kind of user is able to use the app directly from the start. We focused on the stability of the image recognition and a fluid UX implementation.

Great work

We really enjoyed the fast and professional collaboration with the team and like to continue this project next year.
Sacha Börngen | Senior Produktmanager, Oetinger Corporate